DrupalconBoston2008-MarketingOpenSourceSoftware movies ourmedia Presenters: Sandro Groganz Track: marketing and business Proceedings Have Been Posted: no Session Description: SESSION OVERVIEW Most of us know that Open Source is a viable business model - but how does one market an Open Source product? This talk will provide insights for OSS vendors, contributors, associations and investors. TRACK The Drupal ecosystem AGENDA * Open Source business models * Defining a marketing strategy * Corporate identity * Branding and positioning * Product marketing * Community building * Media relations (blogs, PR, …) GOALS This presentation will showcase examples from the Open Source domain with a special eye on Drupal and it will provide hands-on advice about how to unfold and participate in a vital Open Source ecosystem where geeks and customers alike contribute to value creation. RESOURCES The presenter maintains a weblog and wiki where he publishes information about open-source marketing at http://sandro.groganz.com/weblog/ and http://sandro.groganz.com/wiki/Category:OpenSourceMarketing. drupalcon; drupalconboston2008; drupal 2008-02-29 13:51:00 2008-02-29 13:48:06 mr.scales@gmail.com DrupalCon2008 2008-03-07 14:57:21 sound color 2008-06-23 12:13:38 DrupalCon2008